This workshop focuses on teaching b2b digital marketers how to effectively use social media, specifically LinkedIn, to target the right audiences and generate marketing qualified leads. We will go in depth on various platforms and techniques like creating audience personas, crafting content that resonates with target audiences, building relationships with potential customers and partners, leveraging data for maximum impact, optimizing content for best results.
Our workshop will focus on LinkedIn and also teach you how to use other social media platforms for b2B marketing, such as Facebook, Instagram and TikTok.